hey everybody welcome back in this video I want to talk about content marketing specifically how you can make money in content marketing and I’m not talking about from your content marketing I’m talking about from other people’s content marketing but using your content marketing skills now I use content pretty heavily for my own personal brand and also for my agency I publish videos on YouTube like the one you’re watching right now I also am going to be publishing a podcast very soon I’ve published for over four years a newsletter called brand muse and then I publish articles on LinkedIn and medium in the blog on my website so content marketing has served me and my business really well it drives a tremendous amount of new business to my agency now I work with a lot of clients who are desperate to get into content marketing they may leverage traditional

advertising for their businesses but they’re you know that content marketing is an important part of that mix and they want to do it they see the value in it it’s been proven they want it they need it but they don’t have the time and they don’t have the people and a lot of times they don’t have the expertise or the knowledge of the resources in order to do what it takes to produce content and to publish it on a calendar very regularly which is what it takes actually be successful with content marketing now a lot of you who are watching today entrepreneurs creative professionals probably use content marketing for your own businesses right you probably do Instagram and Facebook and you do you know Twitter and you produce videos or you do writing and you do blog posts you use content for your business and you have skills in order to do that you may have audio editing skills or you may have video editing skills you have writing skills you have design and thumbnail and graphic and

infographic producing skills you use those skills for your business and they benefit your business or if you don’t you’re probably working on doing it so there’s a number of different ways you can go about this you can if you have a larger agency or a group of people that you work with in your business you can become or offer a full suite of full service content marketing services to clients small and medium-sized businesses you can develop content strategy content plans content calendars you can actually develop the content itself and publish it for the company a very full service offering but here’s the thing if you have content marketing skills around a particular niche you can also use that as a key to an unlock to begin a relationship with a client business to help them in the places where they need help where they don’t have that particular skill that particular expertise that internal

knowledge in order to produce the content they so desperately want to do so this is a way in the doors a foot in the door that you can use by taking your content marketing skills whatever those skills may be and marketing them and proposing them in pitching them to small to medium sized businesses to help them produce their content now here’s the thing you don’t have to be a full-service content marketing agency in order to engage with companies and make money at doing content marketing and leveraging those skills that you have around content marketing to help these companies and to make money you can approach or pitch companies to say I gladly do your podcast editing I gladly do your video editing I’d gladly post all of your content on a regular calendar on to Twitter or Facebook or whatever that is you can kind of carve off an aspect of what they need around content marketing that they don’t know

how to do or don’t have the time or resources to do and make that a part of your business it’s a great business opportunity I am seeing it out there everywhere with clients that I’m coming into contact with they don’t have the time the resources the people the knowledge to do content marketing and they are hungry and desperate to do it so if you can use that desperation that they have in order to get your foot in the door even if it’s to offer a particular skill that you have to help them out they will be very receptive to that message so I just wanted to take this video to kind of share that with you because trends in the marketplace that I see that could benefit creative professionals or freelancers or designers that could give them a foot in the door and getting in with new clients I have to share that with you guys so I wanted to do that and I hope you enjoyed this video on how to make money with content marketing even when it’s not your content and if you did please hit subscribe below so you can see my videos when they come out and reach out to me at Philip Van Dusen com if you need help with your brand
strategy your brand design or your professional creative career reach out to me and let’s see what we can do to take it to the next level and with that thanks again for watching bye for now

source: https://youtu.be/-LLlkDVMVuY