seo in 2022 is gonna be a lot different than it’s ever been before and in this video i’m gonna be sharing my top nine seo predictions for 2022 and most importantly what you should do to prepare for these changes my name is matt dignity and i’m the founder of five seven-figure seo businesses dignity marketing lead spring authority builders the search initiative and the affiliate lab at any given time i have at least 50 websites under management i’m also consistently running single variable seo tests to uncover the nuances patterns and trends of the google algorithm and i’m about to share nine seo predictions that i’ve come up with based on my own experience plus from networking with the best in the industry bear in mind i’m not going to be giving you generic seo advice that you typically hear in videos like these stuff like google is going to take more of your organic clicks so they can make more room for paid ads voice search is going to dominate in 2022. by the way it’s not that stuff is obvious and you deserve better than that you’re going to be getting some insightful predictions that will actually make a difference in your seo strategy in 2022 but first let’s talk about why it’s so important to get ahead of these changes according to search engine journal

google releases thousands of algorithm changes per year most of them go completely unnoticed but nonetheless you feel them and many of them are publicly announced as quote unquote google core algorithm updates and that’s when you see seo is running around like their hair is on fire the point i’m trying to make is that ultimately you can count on seo changing significantly in 2022. seo is about staying ahead of the game when you’re able to understand the direction google is going you can prepare your website beforehand and you end up with nice steadily improving traffic graphs like these and then at the dinner table you can tell your wife or husband i’m a genius repeatedly but if you ignore the trends don’t be surprised to see a declining traffic graph that descends into the bells of hell itself and you end up on the streets just thinking about the glory days when you actually had a website that was on page one of google the thing is you can pretty much guarantee that your competition is doing everything that’s considered current industry standard knowledge and the way you get ahead is by future proofing and that’s what this video is for preparing you for 2022 and beyond if you like what i’m doing here let me know by giving the like button a future by pressing it studies show that

a like button that gets pressed has a 57 greater chance of getting a college degree and a 71 higher chance of finding true love in their life but in all seriousness it helps my channel out a bunch it also helps the youtube algorithm figure out what you like so you can get more videos like these my first seo 2022 prediction is that ai content software will get better and better and its adoption will grow exponentially since openai’s gpt3 deep learning language model came out a whole slew of ai content generator software has entered the market some of the most popular ones are jarvis from conversion ai article forge and writer and in 2021 even in the first iterations of this type of software it’s already getting deployed by seos around the world people are using ai content for easy stuff like product descriptions on e-commerce sites for guest post content and often even on their own rankable websites i’m running a fun experiment myself building a website from scratch using a 100 ai generated content and i’ve already completed some very interesting single variable tests there’s a concept called topical authority in a nutshell the more coverage your website has on a topic the larger the chance that google will deem

you an authority on the topic and thus rank you higher we’ll talk more about this later so for example if you wanted to be an authority on apples be like healthline and write 81 articles on them to learn more about topical authority check out my interview with corey tugberg after you watch this video i’ve left a link in the description back to ai content i ran an experiment creating 12 new articles with jarvis for a website on a topic like apple’s added them to the site and monitored the rankings and traffic this is the result from the seo testing software if the black line is above the blue line that means that my apple content increased ranking compared to the control group of oranges to sum up the result the ai content was good enough that said in my opinion the technology hasn’t matured enough to deploy completely the process is clunky and doesn’t come out too great without a lot of hand holding they also don’t write seo optimized content that’s driven by a powerful technology like surfer jarvis is leading the pack on this and is currently working on developing integration with surfer but in 2022 my prediction is that the tools will continue to mature they’ll get more user-friendly the content will get better and they’ll integrate better with

content optimization tools and because of this people will start using ai content more frequently on critical content pieces on their website such as rankable content that has the goal of conversion so what should you do to prepare for this start playing around get a trial license of the content writer of your choice get familiar with these tools because i truly believe they’re going to become mainstream in the seo workflow my second seo prediction is that google will continue to put backlinks up on a pedestal as one of the most important ranking factors if not the most important it’s blatantly obvious to anyone who’s looked at google results for high competition queries page one of google is dominated by sites with huge backlink authority this keyword best coffee machine doesn’t have any coffee websites ranking on page one it’s all high authority media sites authority trumps relevance in today’s algorithm and i expect this to carry over into 2022. last year going into 2021 i had actually predicted that relevance would get a comeback but we saw none of that going on and i don’t expect that to change and the reason relates back to my first prediction if ai content improves drastically and runs

rampant then google will need to scale back the ranking weight on content and apply it to other places like lynx so what should you do about this continue to put an emphasis on link building this table illustrates where i’m putting my backlink efforts 30 of the links i build are in the category of white hat link insertions i’m manually outreaching to websites i want to link from and asking to get a link placed into existing articles preferably with some links going to them five percent of my links are coming from directory citations even for my affiliate sites and for that i’m using seo butler and citations builder 15 of my links are coming from editorial level sites we’re talking dr 70 and above for this we’re using hardo link exchanges with high authority competitors and digital pr campaigns and lastly the main bulk of my link building at 50 is coming from guest posting through authority builders to learn more about link building i’ve left a link to an entire playlist in the description make sure to check it out after you watch this video my next seo 2022 prediction is that parasite seo will continue to work what is parasite seo it’s when you put content on another

website or platform leverage their authority and start to rank for keywords check out the search result for best male enhancement pills no one ranking has any sort of relevance on the topic of penises they’re all huge authority sites and with the exception of amazon it’s all sponsored content in other words parasite seo this has been around for years now and i believe this will carry on into 2022 mainly because google will continue to value authority on this one let’s see though i’m like 60 confident with this prediction are you sure about that this seems like something google would really want to fix and what can you do about this unfortunately i think for us parasite seo you might be a little late to the party if you haven’t already started many of the media outlets that will sell placements won’t publish twice on the same topic and they’ve already been rinsed so what i’m doing is turning my own sites into mega authorities just like these if you can’t beat them join them my next seo prediction for 2022 is that google will continue to experiment and change the search result page more and more in 2021 we already saw a lot of this for example the seo community blew a fuse when google started rewriting title tag and for good reason in this

case that lily rae found google was displaying a freaking anchor text instead of the title tag we also saw stuff like interesting finds which shows up on mobile and displays personalized recommended content based on what you’re searching for we’ll talk about personalized content later then we have the local top sites or things to do feature that gives you suggestions on what you can do in a local area and also visual stories which comes up a lot of mobile searches expect these experiments to continue some will go away and some will stick but the writing is on the wall you’ll see more different types of content on a single search result page like here where there’s video results for a query video seems to be the biggest thing that google wants to push in my humble opinion what you should do is ride the wave and start producing video content in 2021 i’ve added significant effort to youtube for both this channel and the channels for my affiliate sites the synergy is great you get discovery traffic from youtube through their amazing discovery algorithm then you can send that traffic back to articles on your website you can then take your high traffic pages on google embed videos into them from your channel then grow your channel at the

same time and let me tell you youtube definitely converts make sure to check out my interview with nick nimmin to learn how to elevate your youtube game my next seo prediction for 2022 is that the amount of personalized content you see in your search results will increase when you’re logged into google chrome google can track what you like to read watch and consume doesn’t it make sense that what i get for certain queries might look completely different to what you might get from the same query in my opinion google is learning a lot from the success of youtube which is an extremely personalized experience i mean if you really want to get to know someone take a look at their youtube homepage preparing for this is easy you should be doing this anyways the solution is to focus on my next seo prediction of 2022 which is that user engagement will increase as a ranking factor this goes back to once again the success of youtube the youtube algorithm is almost entirely based on engagement namely how long people watch your videos and how much they interact with them my prediction is that the google search algorithms will increase the amount that engagement time on page and goal completion have in their ranking

algorithms what do i mean by goal completion if someone lands on your page reviewing the best wireless routers and they’re only on your page for one second but they click on one of those buy now buttons that’s not a bad thing that’s called a happy searcher who got their goals met and it’s not what some people incorrectly call a bounce what you do want to watch out for is pogo sticking this is when someone lands on your page doesn’t like what they see then goes back to the search result and clicks on something else in search of their answer this is not a good thing and it’s the opposite of what you want your users to do it’s a terrible signal to google here’s how to prevent pogo sticking as soon as someone lands on your page let them know they’re in the right place by showing imagery and a big headline related to their search query next you want to hook them with a strong introduction paragraph check out my video on intro paragraphs in the description after that use truss signals to show that you’re legit and that you’re an expert on the topic and lastly give them their answer they’re looking for right away as fast as possible the next seo 2022 prediction is that the concept of topical authority will become standard seo practice we touched upon

this a bit earlier the more you write on the given topic and quote unquote cover it the more that google thinks you’re an authority on that topic but it doesn’t stop there the articles need to be linked together in an intelligent way and each article in itself needs to be optimized with all the entities and phrases that are expected in a top-ranking article for its query many seos have been operating like this since the stone age but many seos are just learning about it now it’s my prediction that in 2022 it’ll become widespread one of the most challenging parts of the topical authority strategy is creating a topical map which is basically a list of keywords that need to be covered in order to completely blanket a niche at my company’s lead spring in the search initiative we personally have been working on in-house processes to automate the topical map generation process and whether it is us or some other tool provider that brings a solution like this to the market or if and when we share this technique in the affiliate lab the adoption of topical authority will grow and as a result i expect seos to put fast publishing at the forefront of their efforts the people who can publish quality content the fastest and cover their niche

completely will win what can you do to prepare for this first watch my video on topical authority see what you did there and then for example if you were in the fishing niche start experimenting with publishing with the goal of complete niche coverage on your website publish everything you can about phishing not just the topics that will make you money like best fishing polls even published content that will have zero search volume we’ve seen excellent results with this strategy and so have members of the affiliate lab why because it works my next seo prediction in 2022 is and i hate to be a party pooper but the frequency of google core algorithm updates will increase as mentioned in the intro google releases thousands of updates per year most of them are completely unannounced or they’ll release them in secret and announce them later this is what i think happened with the google product reviews update this was announced on april 8 2021 but i truly believe that it was released in some shape or form in the december 2020 update which had a profound effect on affiliate sites expect the frequency of these updates to stay the same or to increase and expect at least two of them to be about something that doesn’t
matter and affects literally no one you know but the entire seo industry will react to them like they’re the biggest deal in the universe and every seo conference will have at least one presentation on it i’m talking about you core web vitals anyhow to prepare for algorithm updates in the affiliate lab we have a model do all the things seo is really a holistic endeavor make sure to get your website up to scratch in every seo department your technical seo needs to be on point with no loose ends with regard to site speed redirect issues crawl problems etc your content needs to be on point each page needs to answer its search intent perfectly content should interlink in an optimized fashion and your backlinks should be diverse clean and authoritative do all the things the next seo 2022 prediction is that seo will finally completely be utterly dead just kidding seo can’t die it’s been dead already for years thanks for watching this video if you like what you saw make sure to smash the like button and make sure to subscribe for more videos just like this one

source: https://youtu.be/qMmnJj1-I9g