in this actionable video i’m going to lay out the five most important seo strategies that you need to focus on in 2022. and i’m going to explain these seo tips step by step so you can apply them for huge traffic gains on your website my name is matt diggity i’m the founder of dignity marketing lead spring the search initiative authority builders and the affiliate lab these are all seo based businesses that live or die based on how good my seo is which is why i’m constantly testing the google algorithm i’m about to share some of the recent things i’ve learned with you right now and one thing i’d like you to know before we get started is that this is indeed an seo tips video specifically made for 2022. i didn’t film this last year then simply change the title like a d-bag and you can’t edit a youtube video once it’s been uploaded so every time you hear me say 2022 2022 2022 2022 remember this video is current af next this is not a basic video telling you seo advice you already know stuff like if you create quality content that google will love you you know what i’m talking about this is an advanced video specifically tailored for what’s changed and what’s working in 2022 and i’m going gonna deliver everything super actionably so you can get started implementing these changes today there

will be five seo strategies served up to you on a silver platter but make sure to stick around till the end because there will be a bonus tip that is absolutely critical as well especially considering how much seo is going to change in the future let’s get started the first csu strategy that you need to focus on in 2022 is creating topical authority for your website your website achieves topical authority status on the topic when you completely cover that topic in your content as compared to your competition and another important factor is if you cover that topic for a longer period of time when you hit topical authority status google will rank you faster and higher than everyone else in the niche let me give you an example let’s say you want to become a topical authority on protein powder it’s not enough to simply create a single article on the best protein powder or what is protein powder protein powder is a vast subject if you can cover all its topics like is it bad to drink protein powder daily how much protein powder should you eat in a day does protein make you fat once you start covering them to a high degree you approach topical authority status and google rewards a bit out of you for reference here’s the entire list of 200 items we generated for the

protein powder topical map people have been noticing the topical authority effect more and more these days this dude tala and one of my facebook groups noticed this one month old website that posted 721 articles and hit 30k visitors per month then there’s the godfather of topical authority corey tugberg posting up crazy traffic boners like this all the time i did a killer interview with corey so make sure you watch it after you watch this video what’s more topical authority is such a powerful ranking factor it can overcome other website weaknesses i often see crappy sites publishing garbage articles but it’s working just because they publish a ton of them so here’s my advice to you make 2022 your year to break your own publishing records but stick to one topic at a time and hit it with everything you got bear in mind it starts with generating a complete topical map on your niche here’s what i do go to answerthepublic.com type in your topic and get a head start with a hundred or so topics type your keywords into google itself and get tons of topics from the people also ask feature you can use a tool like seo minion to download hundreds of them in a single shot go to the bottom of the search result and pull tons more topics by clicking around exploring the related

searches and leverage the google search bar’s autocomplete function to get even more topics and here’s where the gold is look at your competitors to see what kind of topical coverage got them to the top of google i said this a million times before the answer to seo is always written on page one how do you do that you dig through their site map and do a search for your keyword then when you’re done remove duplicates and put your long list of results through a keyword clustering tool like keyword cupid which is going to organize which topics need to be written in the same articles as opposed to separate articles topical authority doesn’t stop there though you need to make sure all the things are written well for that i 100 recommend using surfer’s content editor tool which is going to look at who is ranking on number one for a given keyword then it’s going to tell you exactly which words entities and phrases you need to have in your content and at what frequencies too by the way if you’re committed to leveling up in seo make sure to subscribe and turn on the notification bell i’m doubling down on this channel with tons of videos like these so make sure you get notified my next seo 2022 advanced tip is to get your hands dirty with ai generated content in 2021 jarvis

and other ai content generation tools hit the market they allow you to literally click buttons and content magically comes up on the screen is this the best content you’ve ever read in your life not even close but we’re talking about machine learning here it’s going to get better he is refining his methods he is evolving and there are sites out there that are publishing a hundred percent ai content and they’re kicking ass why because they’re posting 500 times a day and covering topical maps like it’s no one’s business so my advice here is to at least start playing around with ai generated content the tools are gonna get better over time and you wanna make sure you can take advantage of that wave start setting a goal of creating at least two to three ai content pieces per month half of entrepreneurship is being in the right place at the right time this applies here by the way in my 2022 seo prediction video i mentioned that it’s gonna be hard for google to deal with the rise of ai content in turn they’re gonna have to turn up the volume on other ranking factors outside content i’m gonna touch upon that later next you need to focus on engagement no you don’t need to propose to your girlfriend

bad dad joke sorry you need to pay attention to how your users are behaving on your site google is learning a lot of lessons from the success of youtube and youtube is all about engagement don’t worry i’ll define what engagement is right now instead of relying on ranking signals that can be manipulated or don’t truly represent if a piece of content is good or not why wouldn’t the algorithm just look at people’s behavior on the article did the reader actually read the article and get what he or she came for engagement starts with ctr otherwise known as click through rate this is the percentage of time that people click on your article when they see the listing in the search result it influences if your article actually gets read in the first place if i didn’t have a good enough title and thumbnail for this video it wouldn’t have this many views improve your website click through rate by optimizing your title and meta description put your keywords towards the front of the title and add click bait like here with the current year towards the back for your description add keywords in there to get them bolded with any luck you’ll get jump links like i have too table of contents help with that next we have time on page which is a decent indication that an article is good but it’s not the whole story just

because someone spent 10 minutes on an article doesn’t mean they liked it maybe an article that someone was on for one minute got them their answer quicker hence a happier searcher nonetheless more time on page is better than less so here’s what you can do have strong introduction paragraphs that hook the reader by being interesting entertaining and informative have no walls of text on the page break up things with images and eye-friendly paragraphs one to two sentences per paragraph and have a great design i’ll touch upon this in the next section next we have goal completion before we talked about how someone spending a minute on a page is a good thing in some cases that’s when their goals are met if someone finds my best web hosting for seo article and they click on this wpx link in 20 seconds that’s a freaking happy searcher they got what they came for my advice here is to focus on your call to action cta buttons and get them clicked i got a great video on this in my channel have great content that actually sells your ctas by being informative but not too salesy next up on your list is to really pay attention to user experience or ux in june 2021 google rolled out the page experience update which was an update completely dedicated to user experience

that’s an odd thing for sure but you can bet your buns it won’t be the last time they add new user experience related ranking factors to the algorithm here’s what you need to look at when it comes to user experience core web vitals these ranking factors are the new kids on the block that they patched in with the page experience update it includes largest contentful paint or lcp this is your loading performance you want to get it faster than 2.5 seconds get a great host pre-size your images and defer or remove slow loading scripts first input delay or fid when someone interacts or clicks on your page you want it to be faster than 100 milliseconds again this comes down to hosting in your server response time and optimizing slow code on the page and lastly cumulative layout shift or cls cls is all about visual stability when the page loads you don’t want boxes and colors jumping all over the place you want this number to be less than 0.1 this comes back to scripts again for more details check out my core web vitals video on my channel for ux optimization you also want your site to be mobile friendly this means that when people look at your site on mobile it looks normal everything fits on the page

the fonts aren’t too big or too small stuff like that use google’s free mobile friendly checker tool to see how your site performs in google’s eyes also make sure that your site meets all of google’s safe browsing standards that includes keeping clean of malware and hacked content google provides another free tool with their security issues report i’m sure you have this already but make sure you’re all set up on https and lastly in the ux category make sure you don’t have any intrusive interstitials intrusive what this is when you have a bunch of pop-ups and display ads freaking dominating the page on mobile don’t do that in fact i turned off all pop-ups on mobile it’s just not worth it now i could never make an seo video discussing important ranking factors without mentioning backlinks do not sleep on backlinks in 2022 and google has made this blatantly clear let me show you what i mean do you know what this is yes it’s a psychic but it’s also cash money psychic readings is one of the most lucrative affiliate niches there is and it’s very competitive look what happens when you google free psychic readings look who comes up here the daily world herald net peninsula daily news do these look like authorities on the topic of psychic readings you can bet your lucky stars know it doesn’t

take a tarot reading to figure out that what these new sites have going on is a ton of backlinks when i turn on the ahrefs toolbar you see what i mean dr 68 your 78 dr72 backlinks are beating relevance in this serp and many many more so build links and build lots of them and be diverse with your link building this table illustrates where i’m putting my backlink efforts in 2022. 30 of the links i build are in the category of white hat link insertions i’m manually outreaching to websites that i want to link from and asking to get a link placed into articles preferably with some links going to them five percent of my links are coming from directory citations even for my affiliate site and for that i’m using my own business authority builders 15 of my links are coming from editorial level sites we’re talking about dr70 and above for this i’m using haro link exchanges with high authority competitors and digital pr campaigns and lastly the main bulk of my link building at 50 is coming through guest posting through authority builders as well here’s my bonus advice for ranking in 2022. make 2022 your year to level up your networking and masterminding seo is forever changing
and it’s changing faster than ever what i plan to do is to stay in touch with as many smart people as possible no single person could possibly figure out the algorithm by themselves but together people can combine and share ideas and accomplish way more than you could by yourself join facebook groups like the affiliate seo mastermind and subscribe to this channel to stay on top of all the seo developments before your competition

source: https://youtu.be/_8jufjej6DM